Knomad Yarns

Knomad is a new B2C ecru yarn brand with a focus on the maker. Knitting is seeing a resurgance in pop culture and Knomad saw a hole within the landscape. While undyed yarns have been sold with the intent of dying for quite some time no one had filled the void of selling to consumers or small businesses.

I worked within a small team to build Knomad from the ground up including: naming, visual identity, brand system design, package design, production, web design, and art direction.