Lula Rose General Store

Lula Rose: General Store is a coffee shop located on Denver’s historic Colfax Ave. It’s a beautiful shop that used to be a florist back in the 50’s. Owner, Oliver took over the lease and set out building the shop pieces by piece on his own. Over the years the shop became an iconic spot. I had long been a regular and had the opportunity to do a brand update for them.

What started as an identity refresh just kept growing and will, hopefully, continue to grow as it has over time.