The Clinic
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Art Director / Designer
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Madwell
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Rebrand
Identity & system
Packaging
The Clinic is one of Denver’s first and most long lasting dispensaries. However their name, along with their current visual identity read too corporate and healthcare. They wanted to expand beyond the coldness of their brand and the overwhelming “green” of the industry to create a visual language that was as diverse as their clientele.
*Work completed as spec work but ultimately not implemented