Good Bread

Get Here Early

Good Bread is one of Denver’s finest bakeries. They launched quietly as a test but before they could get a logo on the door they had a line around the block. I worked with the two owners to create an identity and system that resonated with the brand. The bakery itself is located in a historic building on Colfax. Owners Oliver and Gabby are authentic in everything that they make, true blood sweat and tears business owners.

We wanted that grit and hand made aesthetic to come through in their branding. We worked to develop a hand drawn word mark and system of macro illustrations of bread textures. Not wanting to be taken too serious we infused some levity with our color choices and our tone of voice.