Visible:

Unlimited Massages

Visible is a $40/ all-in phone service based in Denver, Colorado. They wanted to do something special for their members in their home state while also paying off on one of their main brand pillars (Transparency) in a fun way. To do this we created a simple “mistake” in some of our OOH placements touting “unlimited massages” instead of messages.

Social media was quick to call our mistake out and we had fun with some responses before ultimately living up to our word and supplying Denver with free unlimited massages. Folks lined up all day to get free unlimited massages (and dog massages.) We even upped the ante and had a licensed masseuse in our free rides vehicle, that drove around the area and brought people to our event, so you could get relaxed on your way to your destination.