Visible:
#Phonetopia
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Art Director / Designer
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Madwell
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Creative concepting
Experiential design
Game Design
Custom Lettering & Illustration
Visible is a all-in phone service that lives exactly where it should, on your phone. To help introduce people to our wonderful new concept of store-less phone service we created a month long pop up where you got to walk right into your phone and experience it like never before. #Phonetopia was a pop up experience in Denver, CO that was an homage to all things phone. We took fun phone tropes (notifications, DM’s, selfies, etc.) and gave them agency. Swing through the notification ballpit, slide into the DM’s, or get your favorite duck face on and make sure to drop by the banana for scale. We had a blast turning these phrases into real experiences while driving the takeaway that Visible is a new phone service that lives in your phone.
Upon entry you were give an RFID chip that took photos of you throughout the experience so that when you made it to the (GIF)t shop you could get them all emailed or texted to you. We also brought in some top musical talent and hosted secret intimate shows in the evening hours.