Santa Fe Tourism:

Food & Outdoor Campaign

  • Senior Art Director/Designer

  • Vladimir Jones

    Creative Direction: Jim Morrissey
    Copywriter: Peyton Hopkins

    Production Company: A Collective Us

  • Video Treatments

    Storyboarding

    Copy Support

    Art Direction

With a fresh campaign tagline that was less than 2 years old Santa Fe Tourism was looking to evolve the look and feel of the “uncover your different” campaign. We shot a new set of assets (still and video) for a spring campaign that evolved the art direction from the previous shoot while focusing on a few of the the departments main tenets: culture, food, history, and the outdoors that Santa Fe has to offer.

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