Santa Fe Tourism:
Food & Outdoor Campaign
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Senior Art Director/Designer
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Vladimir Jones
Creative Direction: Jim Morrissey
Copywriter: Peyton HopkinsProduction Company: A Collective Us
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Video Treatments
Storyboarding
Copy Support
Art Direction
With a fresh campaign tagline that was less than 2 years old Santa Fe Tourism was looking to evolve the look and feel of the “uncover your different” campaign. We shot a new set of assets (still and video) for a spring campaign that evolved the art direction from the previous shoot while focusing on a few of the the departments main tenets: culture, food, history, and the outdoors that Santa Fe has to offer.