Visible:

404 Store

To help launch Verizon backed phone start up Visible we created a non traditional OOH campaign that focused on the unique fact that Visible had no physical stores to speak of. Being an all digital, in-app phone service allowed visible to put those savings where they matter, like dedication to a non fluctuating $40/mo phone plan. The creative was rolled out in a handful of key markets playing off the 404 page not found pun. Buildings were covered floor to ceiling in the brands color with only a few branded elements and a URL that drove to a microsite explaining who visible was and the intent of the stunt. The result was a huge uptick in brand awareness within those markets that we were in.